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Advertisers sponsor targeted campaigns to spread the word about product releases, press coverage, events, news, or anything else that an advertiser wants to get in front of millions of readers across the Internet through blogs.

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Bloggers select sponsored campaigns that match their interest, expertise and blog content, getting paid for their efforts while writing about topics they are passionate about.
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Snapbomb Reinvients Blog Marketing - Press: 1.31.08

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It's All About The Buzz - Part I: Startup Buzz - Blog: 01.18.08
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Search Engine Marketing vs Blog Marketing - Blog: 01.15.08
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Snapbomb Launches Beta - Press: 12.28.07
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